Sensors that solve costly blind spots

StructureSense uses IoT sensor networks and real-time location services to attack expensive commercial blind spots. Think of recovering displaced retail merchandise, protecting isolated industrial workers after a fall, or spotting a multi-family plumbing leak before it turns into a $15,000 structural disaster.

Divide the work, protect the focus

Brett works with a deeply technical co-founder and CTO, and the division of labor is deliberate. He and his team tinker with hardware. She steers business development, fundraising, and customer discovery.

That split also guards against scope creep, one of the traps that derail early-stage companies.

"The thing I feel like I do the most as CEO is remind the team: 'That is a great use case. Let's focus on it in nine months—not today.' If we're spread out, we're never going to move things across the finish line."

Make it plain

Brett translates complex sensor data into scenarios anyone can picture: a misplaced hairdryer tracked across a big-box store, or an elevator vibration caught before it breaks down.

That clarity builds immediate trust with non-technical enterprise buyers and insurance partners, who don't need the telemetry. They need to see the problem it solves.