68
Lamia Tabina
Founder & CEO, Logo & Co
Lamia Tabina is the founder and CEO of Logo & Co, a branding and marketing agency serving clients across the UAE and GCC. She started by designing logos in WhatsApp groups and has since helped 5,000+ entrepreneurs build their brands. Through Chic.CEO, she mentors aspiring women entrepreneurs.
Lowballed into entrepreneurship
Lamia's path didn't start with a plan. She was newly married and pregnant, and the job offers she got kept undervaluing her. She was lowballed, again and again.
So she made her own opportunity. She taught herself Canva and started designing logos for community WhatsApp groups, beginning small but dreaming big.
Key Takeaways
Barriers can be the business plan. Lamia built her agency because job offers kept undervaluing her.
Start small. Logos for community WhatsApp groups at nominal fees grew into a seven-figure agency.
Turn setbacks into systems. SOPs are what take a solo freelancer to a 25-person team.
Don't wait to be perfect. A ring light, a microphone, and consistent posting beat waiting.
A human-first brand, relatable and accessible, doesn't need a studio or a big following.
Stop over-researching and start building.
From solo freelancer to a 25-person team
She charged nominal fees at first. The side hustle grew into a global operation, and Lamia grew from solo freelancer into the leader of a team of 25.
The mechanism was simple: turn each professional setback into a repeatable system. Standard operating procedures are what let the work scale beyond one person.
Human-first branding
Lamia is deliberate about staying relatable and accessible. She wants other women to see that you can build an empire from your living room, with no perfect production studio and no massive following to start.
"Get a ring light from Amazon and a microphone, and don't wait to be perfect. Just start posting that content. It doesn't have to be perfect."
Freedom as the real goal
What drives Lamia is financial freedom, and the autonomy to raise her four children without needing anyone's permission.
She traces it to a childhood dream. Riding a bus, she'd look up at billboards and promise herself she'd one day be the one creating them. Now she helps other women make the jump from a nine-to-five to a life of independence and impact.
— Lamia Tabina, Ep. 68
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